When a telephone booth is a door.Ants can lift fifty times their own weight.Why frequent flier miles are like a video game.When it's good to be hard to get.Why everyone wants a mix of tripe, heart, and stomach meat.The downside of getting paid.We share things that make us look goodĢ. Why $100 is a good price for a cheesesteak.Why do some things become popular?.Which is more important, the message or the messenger?.Can you make anything contagious?.The case of the viral blender.Six key STEPPSġ. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.

This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender.

The book combines groundbreaking research with powerful stories. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In this book, Berger reveals the secret science behind word-of-mouth and social transmission.

Contagious business book